Publishers are increasingly working with broad reach audience platforms to acquire high value targeted audiences. However, many publishers struggle to measure and understand the true value of their audience in real-time, which can lead to highly inefficient spending on less profitable channels.
With Carbon’s transparent site analytics, revenue reporting, and audience data publishers can:
- Understand revenue from each paid and organic source in real-time.
- Understand user, content and source value in real-time.
- Track their most valuable audience segments, content, and content sources.
- Divert & focus resources to the most valuable and highest performing traffic sources.
Download the guide using the form below to see how we enable our publishers to increase the ARPU across their audiences; continuously measure and adjust their audience ROI; and drive actionable audience management across their entire inventory. We’ll only ever user your email to follow up on your interest in our solution.