Carbon is delighted to announce that we’ve been named a Finalist in the British Data Awards 2021, in the ‘Analytics Company of the Year’ category.
In the last year publishers have been challenged on a number of fronts: identity changes, regulatory pressures, pandemic-driven media changes, and more. Analytics has become an ever more critical tool to learn about their audiences to drive real-time actionable insights and ensure a quality user experience, whilst identifying growth opportunities.
In early 2020, Carbon merged its DMP with a revenue analytics platform to create a proposition for publishers that brings together previously siloed audience, context and revenue analytics into one platform. This provides 2 key benefits: 1) it negates the high costs of paying for separate vendors of audience, context and revenue analytics; and 2) it brings together inextricable data that together produces actionable audience insights that improve revenue.
This combined audience & revenue approach to analytics created a set of features where publishers can identify which audiences, content, and sources are driving their engagement, revenue and CPMs. Connecting these insights to our machine-driven segmentation & audience activation tools fuels acquisition campaigns, editorial, content distribution, and monetisation. This nomination for ‘Analytics Company of the Year’ underlines the impact our product can and is having.
The British Data Awards is an annual campaign that aims to uncover data success stories and celebrate the most passionate data-led organisations, no matter their size. Organisations taking part this year include FTSE 100 giants, tech unicorns, public sector bodies, newly launched not-for-profit organisations and everything in between.
The winners of the British Data Awards 2021 will be announced on Tuesday 4 th May.