Carbon is an end-to-end revenue management platform (RMP) that unlocks the complex relationship between audience, content and revenue, enabling more profitable content, buy-side and sell-side strategies.
The Carbon Platform
Real time identity analytics and revenue attribution to unlock yield and contextual value across your content
Data management solutions for revenue-focused real time audience development, scoring, segmentation and activation
Integrated tools and technology to power audience monetisation and personalisation on and off network
Carbon: By the numbers
Don’t just take our word for it
We provide our clients with data science driven tools and real-time analytics, plugged into their demand-side partnerships, to optimise revenue yield, maximise audience acquisition performance, and monetise their audiences.
- “We wanted a partner who understood us and could help us adapt, innovate and grow. Carbon’s experience, tech and great support means they’re able to understand and act upon our key challenges and opportunities” James Parfitt, Archant
- “We’ve been really impressed with how engaging and supportive Carbon has been. Their data and machine learning driven tech is second-to-none, freeing up time & resource, whilst contributing to our bottom line.” Drew Curtis, Fark.com
- “…I’ve worked with ‘leading’ DMPs and Carbon’s audience activation is a different level. Others will deliver an audience in around 6 to 24 hours, and they’re proud of that. Carbon is insane fast” Adam Carey, Imgur
Make it work for you
Carbon integrates with the leading DSPs, media platforms and data marketplaces making it quick and easy to leverage your audiences when and wherever they’re needed – making everything actionable.